As we are all very aware by now, you must have a dialed approach when it comes to being successful on Amazon during the Q4 holiday season. Gone are the days of just waiting around for sales to come pouring in because more and more sellers have become better at targeting their audience through Amazon advertising and promotions. Amazon recently announced these 4 tips for holiday promotions and we wanted to throw in a tip or two of our own to help sellers be successful this year:
Amazon tip #1: Use recommended ASINs – The recommendations update weekly, so do not wait to take action if you see a product eligible for Black Friday and Cyber Monday as it might disappear the following week.
Amazon tip #2: Promote your top products – Running a promotion is an opportunity for you to wow Amazon shoppers. Focus on top products to maximize your growth opportunities during the holiday season.
Amazon tip #3: Use high-quality images – Ensure the image doesn’t include any text, logos, or watermarks that are not a part of the product itself. If a promotion doesn’t follow Amazon’s product image requirements (see Vendor Central or Seller Central for more information) or is not representative of the products within the promotion, the promotion is subject to cancellation.
Amazon tip #4: Improve product detail pages – Inspire Amazon shoppers to purchase your products. Use bullet points, images, and A+ Content to share your brand message and unique product benefits.
Bonus Tip: Inventory Forecasting is KEY – Make sure you have the inventory to keep up with a promotion as well as sustain sales after the holidays! Too many times we have seen sellers go all-in on the holidays without enough inventory to keep them selling through Q1 and they lose all the momentum they gained from a big holiday push. Amazon loves to see consistency because it means they can trust you. When you stock out or delay shipping to customers, consumer confidence dwindles and your keyword rankings disappear. What can take weeks or months to build can all be lost in a matter of days if you mismanage your inventory.
Our team has been working with brands on the Amazon marketplace for 10 years now. We have been through a lot of holiday seasons and we know the best tactics to not only win in Q4 but set yourself up for success all year long. Schedule some time to chat with our experts and get a free analysis of your Amazon opportunities.