To become a top-tier seller on Amazon there are many hurdles to overcome. One of our goals at Evolved Commerce is to understand these hurdles so that we can help our clients beat their competitors. Here are 5 things we found that can help sellers overcome hurdles and reach success.
1. Offer Good Quality & High Value
Amazon always puts the customers first, which means they make sure only the best products rise to the top. Sellers also need to make sure their customers get a unique and personalized experience as soon as they open up their package. When done correctly, customers are more likely to leave a positive review on the listing, having a lasting effect on future sales.
Here are a couple of examples that help show Quality and Value:
- Unexpected Value: Add a free gift, promo, or informative pdf in the packaging.
- Make a Great Product: Common sense to some, but revolutionary to others. If or brands manufacturers cut corners, they are most likely going to be revealed on the consumer’s end, leading to negative reviews and potential impact on seller privileges.
2. Focus on Price
Pricing can either make or break the success of a product. If a seller isn’t competitive enough for Amazon, they can lose the “Buy Box” and lose rankings. Having a competitive price can cause a listing’s velocity to increase which we found to be a huge factor in the sales rank of a listing.
3. Understand Your Competition
Good Amazon sellers look at sales data and make changes to help optimize their listings and increase conversions, however, most competitors are doing the same. To be successful on Amazon sellers must understand their competitor’s listings just as well as they understand their own. There are many tools that can help track competitors sales rank, velocity, and profitability. If used correctly sellers can stay up to date with competitors which allows them to set benchmarks
4. Track Listings
Accurate reporting is critical to Amazon success. Beyond tracking your own listings, sellers should be tracking their competitors’ products. Sellers must have a complete and detailed understanding of their products to solve issues like low-inventory, page-rank, and negative reviews before they become bigger problems.
Using tools like Keepa, Sonar, Feedback Genius, and AMZ Tracker, allows sellers to understand products from a different point of view. Getting the full picture helps sellers find new and innovative solutions to get their product ranking as a top competitor.
5. Make Things Right
Amazon handles customer service, but sellers should always attempt to be involved when it comes to their products and brand. Staying on top of seller feedback, which is perhaps the most overlooked aspect of Seller Central, is essential to fostering brand loyalty and repeat customers. When mistakes are made and a buyer tries to contact the brand, sellers need to seize the opportunity to engage with the customer on a more personal level and give them a superior experience.
For Amazon sellers looking to rise above their competitors, they must take control of their listings, focus on price, and be willing to sacrifice their time and energy to make the customers happy. They must also understand their competitor’s product as well as they understand their own; using tools that help them overcome common hurdles on Amazon.