Amazon can be like the “wild west” for sellers. Managing MAP pricing and fighting to stay in the Buy Box can take all your attention. Even as Amazon continues taking steps to give brands more control, it can be challenging to maintain control of individual listings. Brand Registry is available to sellers who manufacture and/or sell their own products on Amazon.
Sellers can enroll their brand in the Amazon Brand Registry and designate themselves as the exclusive brand owner. With brand registry, sellers can better manage their content and brand messaging. Brand Registry on Amazon is key to keeping the competition and other sellers from negatively affecting your brand.
Our account managers work closely with every client to get them registered as the brand owners of their products and build that brand going forward. Evolved Commerce account managers are experts at performing thorough keyword research to identify keywords that are relevant and have high search volumes, which means more people are finding your products and when they do, they’re more likely to buy.
Beyond just brand registry, Amazon sellers can face an uphill battle when it comes to managing sellers on listings. However, it’s not impossible to remove unauthorized sellers and retain the Buy Box most of the time. We use a proven strategy to make sure our clients can win the Buy Box and control the listing.