Since the early days of Amazon, there has been a constant focus on “Day One.” This doesn’t actually refer to any particular first day, but rather an underlying mentality that influences every day at Amazon. It means to keep innovating, just like you did on the first day. Amazon’s Day One Manifesto, written by Amazon CEO Jeff Bezos, focuses on innovative principles including embracing external trends, market research, making decisions quickly and focusing on results and not the process.
Recently, Amazon published a new online resource for entrepreneurs called DAY ONE: Insights for Entrepreneurs. The webpage offers videos, blog, posts, and tips on entrepreneurship from thought leaders including Mark Cuban, Tim Ferriss, and Arianna Huffington, among others. Each personality has a dedicated page with space to promote their books, as well as favorite books and products from others.
Amazon has always looked for ways to help sellers improve sales performance and brand performance on Amazon. This new page is more of a broad focus on entrepreneurship and appears to encourage the Day One innovative spirit for all looking for ways to increase and improve.
Bezos was once asked what Day 2 looks like and his response demonstrates the bleak contrast to Day One, saying “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.”