Every product niche has varied competition and bid thresholds. Running efficient advertising campaigns on Amazon can be difficult. Over the last 9 years, we have learned a thing or two about allocating spend to the best space to leverage growth.
One of the best ways to increase exposure and to expand your presence on Amazon is to use the native pay per click (PPC) platform. These are called Amazon Sponsored Products, Amazon Sponsored Brands and Amazon Marketing Services (AMS). They all are a great way to get your product listings in-front of consumers that are not familiar with your brand and to beat out the competition. By occupying valuable real estate it is possible to build sales and exposure at the same time.
Our account management teams are experts at using advertising to help you accomplish your goals. We manage both ads in Seller Central (Amazon Sponsored Products and Amazon Sponsored Brands) and ads in Vendor Central (Amazon Marketing Services).
While ads can play a large role in increasing your footprint they are only part of the equation to running a successful Amazon account. We often have clients that come to us with profitability concerns in regards to advertising. Our experience has taught us how to take a campaign that is struggling and make it successful. If you are new to Amazon and want us to help you launch your first campaign on the channel. We are here to help!