FBM or Amazon FBA, which is better for my business? For third party sellers on Amazon there are a handful of choices as to how you can sell and fulfill your products on the marketplace. Amazon FBA, Merchant Fulfilled or a hybrid of the two. Each has its own set of challenges as well as benefits. The...

“Most entrepreneurs fail because you are working IN your business rather than ON your business.” -Michael Gerber   The role of business intelligence in Amazon marketing is to help executives make better, more informed decisions to benefit the overall performance. Said another way, business intelligence...

As you are probably aware, a lot has been happening over the last few weeks on Amazon due to the ongoing pandemic caused by the coronavirus. Many sellers, both large and small, are questioning what will happen next and what options they have to keep sales going and prevent their business from being...

We often get asked what is the best Amazon PPC strategy or structure. Over the years advertising on Amazon has gotten more and more competitive. The result is more and more sellers competing for prime ad placement which has in turn increased bids. This increase in bids has made the goal of maintaining...

How to win long-term on Amazon Ever wondered how to be successful listing on Amazon? Amazon isn’t getting any easier for sellers. The days are gone where throwing up a listing, getting a handful of reviews, starting an ad campaign, and sitting back to watch revenues jump month over month. In fact,...

One of the questions our Amazon consultants get asked frequently is: How do I improve my organic rankings? This really is a great question and it boils down to two things: Traffic and Conversions. The brands that perform the best year over year are focused and deliberate in their strategy to improve...

Amazon has become one of the largest search engines today. If you are an established brand or just starting a product-based business, Amazon is a platform that can be essential in the growth of your brand. In 2018 an estimated 20.6 million users visited Amazon per month, and that number is only...

If you have been a seller on Amazon for more than 10 minutes, you know that there are a TON of acronyms! It can be a little daunting at first, and even to the seasoned veteran seller, trying to understand and keep track of all the letters, numbers and symbols involved with running an effective Amazon...

Amazon Numbers Each Seller Should Know! As we approach 2020, Amazon shows no signs of slowing down in its quest to continue its e-commerce dominance. With estimates of its online US market share approaching 37% in 2019, Sellers are looking for new ways to increase their brand exposure and...