When most people think of Amazon, they think of a website where they can buy practically anything. But what you may not know is that Amazon also offers businesses the opportunity to set up their own storefront on the site. This can be a great way to reach new customers and sell more products. Let’s...

Why focus on Mother’s Day   Mother’s Day is an annual holiday that is a time to focus on mothers and motherhood. Gifts are not only bought for mothers but for sisters, aunts, grandmothers, and maternal bonds. In 2021 Mother’s Day generated $30.3 billion, making it the third-largest retail holiday....

FBM or Amazon FBA, which is better for my business? For third party sellers on Amazon there are a handful of choices as to how you can sell and fulfill your products on the marketplace. Amazon FBA, Merchant Fulfilled or a hybrid of the two. Each has its own set of challenges as well as benefits. The...

“Most entrepreneurs fail because you are working IN your business rather than ON your business.” -Michael Gerber   The role of business intelligence in Amazon marketing is to help executives make better, more informed decisions to benefit the overall performance. Said another way, business intelligence...

As you are probably aware, a lot has been happening over the last few weeks on Amazon due to the ongoing pandemic caused by the coronavirus. Many sellers, both large and small, are questioning what will happen next and what options they have to keep sales going and prevent their business from being...

We often get asked what is the best Amazon PPC strategy or structure. Over the years advertising on Amazon has gotten more and more competitive. The result is more and more sellers competing for prime ad placement which has in turn increased bids. This increase in bids has made the goal of maintaining...