No matter how big your company is, navigating the barriers to success on Amazon can demand a lot of time. Whether you’re just getting started or you’ve been selling for a long time, finally reaching your potential can take hiring an Amazon consultant. If you find yourself on the fence about whether or not you should outsource Amazon services here are a few signs you’d benefit from making the move.
1. No time for Amazon SEO
Amazon’s search engine operates like most major search engines, using keywords as a major ranking factor. Nevertheless, optimization isn’t as easy as fitting keywords into as many places as possible on the listing and watching the sales roll in. Amazon SEO involves extensive research, building new targeted content, and continually tracking progress to get your product in front of as many eyeballs as possible. An Amazon consultant will understand what keywords are more relevant and profitable for your products and create a strategy to rank for them.
2. Not seeing sales results
This might be the biggest indicator you need an Amazon consultant. If you’ve tried everything and feel like you’ve exhausted your options to improve sales on Amazon, with little to show for it you should probably consider hiring and consultant. Sales drive every other aspect of business and when Amazon sales go up everything else seems to as well. If you’re not getting the results you want or know you should be seeing, an Amazon consultant is a great source to first understand what can be done to improve sales.
3. Account Suspension
Getting your account suspended is one of the surest signs that you’re in need of some assistance. Amazon only suspends accounts after they’ve been warned several times and continue making the mistakes. Amazon recently made the appeal process less confusing, but it still requires either a lot of trial and error or an expert. An experienced Amazon consultant sees accounts suspended for a range of issues. If your account is suspended or even was suspended in the past, you might want to consider hiring an expert to avoid losing your selling privileges again.
4. Can’t keep up with Amazon updates
During last year alone, Amazon continued to make massive changes to several aspects of the Seller experience. Some of those changes were minimal, while others drastically changed standard protocol and industry best practices. As an example, look no further than the keyword change of 2017. Around the Spring, reports started to surface that Amazon was no longer using all the keywords in the back end search term fields. After a lot of confusion, it became clear that Amazon changed the number of indexable keywords from 5,000 to 250.
When you hire an experienced consultant, they understand that Amazon is always changing and with the luxury of working with several accounts at the same time they usually see updates as they happen on multiple fronts. Consultants are required to stay up to date on changes to Amazon’s algorithm to see success.
5. Not ranking for keywords
It’s been said that the best place to hide a dead body is on the second page of Amazon. Now, it’s probably not a good idea to be hiding dead bodies anywhere, but the idea is relatively true. You’ll never experience the kind of success you want on Amazon if you can’t figure out how to rank for relevant keywords. Most consumers don’t look at more than one page and the drop off from page 2 and page 3 is even bigger. Improving rankings takes time and some experience. If you’ve tried to get your rankings improved and you’re still struggling, look at hiring an expert who knows what keywords to be targeting and how to get those rankings up.
6. PPC ACoS is Too High
Part of a successful Amazon seller strategy should incorporate sponsored ads. When ads are working they increase visibility, drive organic sales and contribute to sales velocity. However, justifying the use of ads can be difficult if you’re losing money every time you convert on an ad. Many Amazon sellers looking to manage ad campaigns just like Google Adwords will find out it’s not a fair comparison. Experienced Amazon consultants develop systems and best practices to ensure maximum ROI.
7. You can’t seem to figure that one thing out
Maybe you’ve tried to get those products into a variation, or you’ve tried to get permission to sell in a gated category, but you can’t seem to crack the code. Maybe you’re confused about the endless acronyms like EBC, PPC, ACoS, or ASIN. Reaching out to Seller Support can often create additional confusion and yield zero results. Additionally, the internet can at times be a helpful resource, but it’s difficult to sort through outdated and bad information. Amazon consultants can help answer any questions you have and find the solutions for complex issues.
8. Declining Amazon revenue
If you’ve seen consistent revenue decline for months and despite your best efforts, you haven’t been able to turn things around, it might be time to reach out ask help from an expert. Turning sales around once they are declining can take a considerable amount of work and time. It starts with identifying the problem, such as increased Buy Box or keyword competition, and making the changes to fix it and position the product for future success. The right expert will now just know how to turn things around, but also grow sales and oversee an increase moving forward.
9. Inventory keeps running out
Inventory issues can bring the best brands and products to their knees. There is a delicate balance between having enough inventory to cover sales and not having excess that can result in huge storage fees. Amazon experts can help forecast based on competitor and category sales data, to give you best shot at finding the equilibrium. No matter how good your products are, they will never sell if you don’t have inventory. If you can’t seem to find that sweet spot with just enough inventory and not too much as a consultant for help forecasting.
10. No time for Amazon
If you sell products in brick and mortar or on your own but haven’t had time to prioritize Amazon, you’re missing out on a massive opportunity. Amazon is not only the future for success, but for many brands, Amazon is the future of survival. As more consumers turn directly to Amazon to search for products,
Evolved Commerce offers Amazon Services for companies of all sizes, and we consider ourselves an extension of your team. If you’re interested in finding out more about how we can make Amazon easier and profitable for your company.