Why is the Buy Box important?

The Buy Box

Being awarded the Buy Box is essential when selling on Amazon. The main reason is over 82 percent of all sales on Amazon’s $136 Billion in 2016 came through the Buy Box. Additionally, sellers in the Buy Box have a massive advantage on mobile devices, which accounted for over 50% last year. Take a look at a few reasons why it’s is so important and why you need to win it.



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